Showing posts with label Royal Mail. Show all posts
Showing posts with label Royal Mail. Show all posts

Friday, 16 May 2014

Royal Mail - Evaluation

Overall this was a very educational and informing experience, it gave me a better understanding to the scope of research and how much emphasis I should put on my methods of investigation. I also learnt more about how to use my hours effectively (Completed this brief while on Work Placement). Throughout this brief I worked outside my comfort zone as I haven't had much experience of designing on such a small scale repeatedly. The collaborator took a solely photographic approach while I did ideas and patterned designs, this worked in my favour as I was able to think conceptually which strengthened my inability of experience of working on a small scale. My blueprint idea was effective which was uplifting and spurred me on to keep in contact with some people at Turner Duckworth.

Monday, 24 March 2014

Royal Mail, Stamps - Mid boards

Royal Mail - Design/ Brief

The brief; Create a variety of stamp designs that pay homage to the innovators of the British Aerospace Industry. The stamps must work collectively as well as singularly. 

The following BRITISH jets were my focus; Hawk T1, Lightning F3, Canberra, Vulcan, Nimrod.

This brief was undertaken during my time at Turner Duckworth and was part of a collaboration, We specified that I would approach the design process from an illustrative perspective incorporating pattern design, and he from a purely photographic approach

Although I didn't have time to finish the brief, the emphasis was rather on solidifying a concept and design direction so that when my work placement came to an end, I left with a varied amount of idea proposals.

Below is an example of just some of the research collated for the brief (alongside all of the literature and information provided in my folder)




As a starting point for this brief, I used all of the photographic resources collated and selected the best images of each plane based on their unique qualities (noted in the descriptions of each within the booklet provided)










An investigation into colour and what colours best represent the aerospace industry...





The following designs are conceptual proposals of how we could approach the brief and permeate the design through to cover sleeve.





The Blueprint idea I proposed seemed the strongest and I was happy to find out that the idea was being pushed. Below is the response following my enquiry to how the Stamp brief was developing...


The blueprint idea was strong because I'd considered how the design could be carried onto the sleeve and interact with the sleeve. For example, the grid of the blueprint could be brought onto the sleeve to create a scene of some sort.


Although visually all of these designs aren't finished to my highest abilities they do provide visuals that are strong enough to communicate what they intend.



E.g.s of application and demonstration of how the designs work on their own/ as part of a set



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Leeds College of Art. Graphic Design.
 

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