Adidas Originals - Evaluation

The main foundation to this brief was making sure it emulated the brands identity of Adidas Originals. I was able to use my knowledge of this brand and design a successful campaign. It was my first time using Gifs and I learnt a lot about the process which I was so keen to but never approached. Now that I've experimented with motion in my graphics, I feel that I've conquered the first hurdle of starting and will be keen to create something more developed. Overall I can see the campaign working and having the potential to become popular due to the popularity of its nature with instagram. I could of incorporated more hands to make it more culturally correct however I only had access to those used, changing the hue and saturation of my own hand slightly altered the appearance of these hand designs giving it an overall difference between each.