Purdeys - campaign

Now that I’d designed the packaging, It was time to apply its unique shape to real world applications. Creating a string of campaign posters that ran with the theme of contingous triangles and also work 

cohesively with the shape of the packaging. I’d decided to use brighter colours for the campaign as the packaging itself promoted healthy living with its calming aesthetic, now I needed something that would promote activeness.

Glass cased Bus stop, promoting Purdeys and their interest in sustainability, using cartons makes is 
possible for consumers to ‘squish’ their package when finished.

Using a bus stop with an open hole provides consumers with ultimately, an aesthetic recycling bin that they can enjoy visually when filled, this is due to the packagings complementing colours, it will share synergy with a bright sunny day. Lifting up the spirits of people waiting for the bus.