Air freshener - Evaluation

The notable experience of this brief was the learning curve I experienced. I proved that effort can falter with a brief because I was initially going to leave the design when it was at the stage of being a 'royal' blue colour. But as time passed I realised it wasn't a very successful effort and revamped the branding, I kept the conceptual thinking behind the design as it was quite thorough and the web communication was strong. I could of printed the deliverables and enhanced photographs of the branding to make the submission look more professional.