Purdeys - Final Boards

Purdeys - Evaluation

For this brief I really didn't have enough time to complete my mock ups the way I wanted. I didn't print enough mock-ups which meant I had limited chances to perfect the turn of the structure which constructs the unique shape of the packaging. During the course of this brief I learnt a lot about structural design and overall it gave me a deeper understanding of packaging and its capabilities of what you can communicate. When I look back I also didn't leave enough time to experiment with my campaign posters, this is because the construction and development of the packaging took up quite a large time of the design process, I had to remember I had a timescale for when I wanted to complete this brief, if I went over my other briefs would be jeopardised.
The illustrations work well and in my opinion emulate what the title's of the drinks are. Natural Energy (Blue packaging) & Natural Energy (Orange packaging). A strong point of the design is that when the products are on the shelf, they're presented immediately by their shape but also by their colours which look similar to a sunset. I regret not starting this brief after the D&AD submissions however it still benefitted me as a designer and to my personal professional practice. Looking back I also should of visually shown straw insertions to prove the drinks functionality - it works by sliding directly through the crossover. I also could of used real straws in the photography.

Purdeys 1st shoot photographs

Given the time I had spent during the construction and developmental stages of this brief, my time for the photographic and campaign stages of the brief were cut short. I printed 4 nets off and only managed to master construction of the actual material I was using during the competition of the end. If I'd of had more money at the time of printing I would of printed more nets but as they were on A1 they were quite expensive.

Purdeys - campaign

Now that I’d designed the packaging, It was time to apply its unique shape to real world applications. Creating a string of campaign posters that ran with the theme of contingous triangles and also work 

cohesively with the shape of the packaging. I’d decided to use brighter colours for the campaign as the packaging itself promoted healthy living with its calming aesthetic, now I needed something that would promote activeness.

Glass cased Bus stop, promoting Purdeys and their interest in sustainability, using cartons makes is 
possible for consumers to ‘squish’ their package when finished.

Using a bus stop with an open hole provides consumers with ultimately, an aesthetic recycling bin that they can enjoy visually when filled, this is due to the packagings complementing colours, it will share synergy with a bright sunny day. Lifting up the spirits of people waiting for the bus.

Purdeys - Development - sketch

Purdeys is known for its silver casing which has its functionalities. If my approach was to be put in production, the inside of the carton would be lined with the same functional material that Purdey's currently is.

A soft orange was used for the ‘Natural Energy type’ (right),  this was because it provided a warmth and also emulated a theme of rising (colours of a natural sunset)

The blue design (left) displays soft edged botanical leaves whereas the Natural energy display spikier edges to convey the message of pointing on point.

The straw really completes the design and makes it clearly evident that its a drink. The colours of the two work harmoniously, sharing synergy with a sunny day. This is a perfect USP when on shelf. It also emulates what Purdey's is really about, feeling good and being active. 

I'm really pleased with how the structure of the nets has been complimented with the way I've applied my designs. I took the shape into consideration prior and sketched out the designs exactly to fit, so when I digitised them, they fit exactly as I wanted them to.

Purdeys - development & design decisions

I learned a lot about my working process as a designer and find it easier to get my idea's out when I'm able to scrawl them onto paper and build on them from their basic form.

Within these pages my approach is evident

I decided that I would emphasise on Purdey's botanical approach to it's packaging, considering sustainability, practicality and visuals.

For Rejuvenate, I decided I would design a very flowing arrangement of botanics, for Natural Energy I adopted the same approach but incorporated spiky leaves to emulate being on edge.

The packaging would be constructed from contiguous triangles, however trying to figure out how the card turns in on itself is another task altogether. As you can see from the multiple nets and failures of their construction

Attempts

1.

2.

3.

The end of the straw would enter in through the top and slide through the turn of the structure.

Because it's rather awkward to shape the structure, some of the folds where I've scored them have become a bit creased.

As you can see from the photograph below I was able to challenge the normal conventions of packaging and carry this through to its production.

Purdeys - Research

Research into the graphic design of Purdeys Rejuvenate and also the structural design of products. I've tried to note some of the more extreme and risky structural designs because they give an idea of what's actually possible when it comes to packaging and that I could try and break the conventions of what people see drinks packaging as. 

Could be linked to sustainability, recycling, minimising waste.

Multi - Purpose

Ok design but nothing innovative, doesn't really show anything new

Purdeys TMG are people who are active and interested in well-being. People who aspire to live a happy & Healthy lifestyle rather than make hardcore sacrifices. With this all in mind, I wanted to develop a 
product that would attract the consumers attention through the

 interaction of the packaging and its structure rather than gharish coloured packaging. I thought it would be better to introduce boldness through the advertising of the product and keep the colours of the product soft/ healthy

As you can see from the inspiration above, I explored how packaging could be used more creatively and usefully while still communicating its contents. I particularly took interest in the bottom-left image. This is because it struck me as a strong focus point for sustainability, giving the opportunity to greatly decrease the size of the packaging when drank.