Skin Cancer - Final designs

Leaflet

Could be handed out publicly in town centre's. The leaflet would act as a gateway for people to access the important information online.

The reasoning behind using such a heavily based type background for the campaign posters, is that it represents the thoughts and emotions that go through your mind once you’ve been in this position, it 

provides the public with all of the emotional questioning that should be done prior to obtaining a tan, not after.

Below shows a billboard that will advertise around the clock, even when dark, I’ve took into 
consideration that this could be a distraction to motorists so the light emitted would only be activated with a soft light. 

The campaign re-inforces different aspects of skin cancer, (as oppose to just promoting that it’s a bad thing). When a passer-by stood infront of the advertisement, there facial features would be placed behind the balaclava suggesting that cancer doesn’t discriminate. If it were to be a real world campaign I’d also have to use a female model as skin cancer doesn’t just effect genders. 

The roof of a sunbed, the idea was that this campaign would be introduced into sunbed shops. The bed would appear perfectly normal until the UV goggles  are worn, this would show the following image, giving the impression that the customer is lying in his own grave rather than a sun bed.

The book would be basically a condensed version of the websites information. Depicted in double page spreads similar to the one I've designed below. For the front cover, I wanted the impression to be on Sunbeds, therefore applied slits to reveal the poster below, I had the slits similar widths in terms of its surroundings to that of UV lights in sun beds.

Web functionality…

Now that my campaign was active in the public space, I also needed to make all of the information accessible in the public domain. Therefore I designed a website that would involve my target audience, I feel this was successful because it allows a level of interactivity that other ‘Cancer’ sites do not offer, especially toward the younger sufferers. 

On the homepage of the website, you are able to take two different route’s. Route 1 consists of scrolling down to reveal all of the information you require to broaden your knowledge of skin cancer, this information is aimed at the more serious visitors. Whereas Route 2 appeals to the more casual user, allowing people to discover ‘real-life’ stories by hovering there mouse over the text background. If the user hovers over my scar, it will go white, signifying a link to my own personal struggle. The sub-page to this link is shown on the black and white sub-page.

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