Adidas - Unite All originals - Deliverables

The campaign is suitably named; Originality, in your hands. This is because your hands are always involved in any creative process at some stage and are also used to communicate how one feels but gestures can also give an insight into a persons character, something social media loves.

Unite all Originals, originality, in your hands is a campaign that will gain publicity through the community of instagram. ‘Originality, in your hands’ will do this by offering the chance to have your own personal gestures used on the campaigns t-shirt designs. The details of this competition are displayed on the blue advertisement attached.

Uniting all Originals, using my own Original campaign proposal would strengthen the Adidas community and bring more character and quirkiness to the table. Rather than flat campaigns fuelled only in-store.

(The screenshots that are predominately grey/ creme look quite dull and inconsistent compared to the on-screen and printed colours. Do not mark as final)

The hand-drawn gestures give people a chance to get involved first-hand. I feel the sticker designs work well as they pay homage to the urban involvement of Adidas and also give the campaign a ‘guerilla’ aesthetic or ‘movement’ appeal. 

The image above demonstrates how one can customise their gestures to create an original. Then you have... a pair of originals.

The two designs below, display examples of hands that have been sent in by people to the ‘Originality, in your hands’ page. It shows a person being creative and also gives an insight into that persons character. Examples like this could also be continuously advertised by Adidas if the campaign was a success.

Sticker Designs - guerrilla movement. Pasting up stickers gives the campaign that 'street-style' aesthetic and also gives the campaign a sense of excitement because it seems as if Adidas know they shouldn't be sticking these paste-ups over things but at the same time, they're giving people the chance to voice what they want to say or show. e.g. Be laid back.

Read dialogue to understand theory...

Using digital bins in London to advertise the new campaign, these would incorporate my gif designs.