Cath Kidston - Evaluation

For this brief I was able to gather a large amount of Primary Research, this was because it was a commercial business that was very popular in the public domain. Myself and Josh were also very effective with our research, noticing a gap in the market for this sort of design approach that was suited to the ethos of the company. I suppose the hard thing to this brief was that it was difficult to emulate an existing brand aesthetic, Cath Kidston prints had a stylised look to them which was inspired by the 1950's and 60's conversational patterns. Working collaboratively and trying hard to always be in direct communication worked successfully, we were able to nail down a design approach to our aesthetics and once we'd managed this, the creation of the pattern took shape quite fast.
In terms of strengths, I'm very pleased with how well the pattern designs work together and as a print set that fit alongside Cath Kidston designs. However I regret not spending more time on the final boards of our brief, this was because we only had little time left nearing the end of the design. Maybe one of us should of done the boards prior instead of doing the boards together in University. I also wish we could of maybe spent more time during the selection process of colours, despite these points I'm still very happy with the way they've turned out.