One of the other requirements of the brief was to show the pattern in context. This needed to be shown across 3 of the product categories: Women’s Fashion, Women’s Accessories and Home. With this in mind we searched the Kidston website to find some relevant products which they have for sale. We then applied the different pattern designs to various products. This confirmed that the patterns worked well with real life products. We were really happy with how the products looked and could definitely see these items in a Cath Kidston store along side the rest of their goods. Our pattern design is in tun with Kidstons Ethos and also design style. You can tell it fits in with the existing designs but also has a slightly more refined modern twist. The different colour schemes work well with the products and there is definitely consistency.
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