Elmwood - Tree surgeon, Evaluation

This was a quick turn around brief that showed me, when thinking more about your ideas, the design comes a lot quicker digitally. In my opinion I've been successful in creating an occupation that generally isn't branded well look professional and communicated their profession of being tree surgeons, the consideration of type against the logo makes it clear to what their occupation is, say for e.g. when a company van is driving past someone.