Harry Ramsdens - Logo design

As you can see, the logo I've rebranded Harry Ramsdens strongly takes into account the foundations of Harry Ramsdens and what actually built their reputation. For example, the red banner I've designed pays homage to the first Harry Ramsdens restaurant, the photograph depicts a very similar shape to my design.

The circular badge design has been influenced by a past logo design of Harry Ramsdens, I developed this concept and refined the whole design to supply a logo that is contemporary and new, but also takes into account what Harry Ramsdens where asking for.

The colour scheme takes into account the original Harry Ramsden colours, however I've altered the saturation and hue of these to give it a softer appeal and less serious manner

I'm very happy with how the logo has turned out, Although the development of the logo has been substantial compared to the deliverables I've found comfort in the fact that it answers the brief well and can be extended and fine tuned for my portfolio.