As you can see from the final logo above, it has developed from my initial starting point (noted in an earlier post) and been refined and developed until it's a suitable emblem for the companies ethos of dispersion and cleanliness.
Website proposal: In a technological age, I felt the website needed to have some form of interaction. Running with the theme of air particles and dispersion. I generated an idea where the user could swipe their mouse over the centred blue bar and watch as the white air particles (Odaire) spread through the air, this is both an educational and entertaining aspect of the website.
Concept; create something quirky, contemporary and most all, different. The air freshener market is saturated with scents of food and fruits, which is why I've chosen to create an Air Freshener brand that was clean, comforting, educational and attractive. Traits that you would not recognise through other Air freshener brands such as; Ambi Pure, Glad, Febreeze & Air Wick.
The air freshener would come in a clear bottle with the design heat pressed on, this allows the design to interact with its contents. Giving the impression that the contents (the scent) is made up of these Odaire particles you can see 'dispersing' through the bottle.
Fun & light-hearted stickers that could be placed on rear car windows, folders, window displays that stock Odaire etc.
TYPE: Sans Serif - Basetica. I chose to use a Sans Serif typeface because it's a lot more dynamic, contemporary and reflective of Air fresheners than a serif font which permeates a sense of tradition and history.
LOGO: Due to my whole concept based around the idea of air particles and dispersion, I created a symbol that demonstrated the splitting of Odaire's particles.
ODAIRE: Ultimately, air fresheners are a pleasant Air Odour, used to mask/ absorb unwanted odours. I took this idea and turned it on its head. Creating Odaire, a french air freshener. Derived from the terms Odour and Air. Creating such a brand also gave me scope to incorporate tongue and cheek humour, as the examples above demonstrate: ODAIRE. BE AWARE. ODAIRE. BE GONE.
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