This brief was a spin-off from my Cancer Research brief, therefore all of my research and development has derived from this. I've decided to use this as its own brief because of its submission. It was a brief that was needed as personal growth and hope to secure an internship.
Brief synopsis: DK books are a world leading illustrated reference publisher, I chose the option to generate a double page spread on a topic I felt really strong about. The focus for my DPS was on Skin Cancer and raising awareness among young adults was its priority.
After stumbling across this brief, I thought it was a prime opportunity to experiment with 3D elements just as DK books is famous for, it also provided me with the chance to be creative away from a computer screen, I thought strategically about this brief and consequently tied the double page spread into the deliverables of another brief.
Following my research into DK books and their approaches to Double Page Spreads, I decided that I would incorporate Photography. It was perfect for my subject matter and also referenced the style of DK’s approach. In terms of type, the body copy would be in a simple Sans-Serif typeface, this is because it insinuates modernity rather than traditions as a Serif typeface would.
For the actual design work of the brief, I made sure that I generated my own typography, this was because my research revealed that hand-drawn type worked more successfully to portray emotion than simple fonts. The images displayed on the top row, depict why I’ve chosen to draw directly onto my chest and surrounding scar. It holds a much more stronger relationship to the skin than overlaying the design I created through illustrator…
Final resolution
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