Dr Me - Brief & Development 1

Brief synopsis: Create a design solution for a flag in pairs that would ultimately be printed onto fabric and used within the exhibition. My partner was Suzanne Moore. The main focus for us was to experiment while still keeping the flag, looking like an actual flag. After-all that was the name of the

exhibition. As this brief was set within University, we had a day to complete the design we wanted on the flag. After a long discussion with Suzanne we decided to explore negative space and turned our attention to ‘Noma Bar’ who specialise in such design. With this in mind we turned to a reasoning for the flag.

As you can see from these designs alone, Noma bar specialise in maximum communication through minimal elements. We thought this attribute would be perfect for a flag as a flag always represents multiple things.

Concept

The concept was to; Create a contemporary flag for a small coastal village in California, using the Californian flag as inspiration. With this concept, our flag had a purpose and also challenged the conventions of normal flags.

Our task was to combine a bear and fish into one image, adopting negative space and also considering its communication. Below are the range of drawings I came up with, the last one being Suzanne's.