Because I'd done the majority of the planning and sketching for this brief, Suzanne created a digital mock-up version of the sketches, however I felt the communication of the fish wasn't strong enough, and if that wasn't strong enough, then the idea of maximum communication wasn't in play.
In terms of the colour scheme, I initially stuck to the Californian colours but then thought to expand the colour scheme and explore other natural colours that would compliment the nature of my flag.
As I kept developing the colour and texture of the design, I'd realised I was over-complicating the design and taking emphasis away from the actual communication of the design.
Applications
Although the brief was only a quick turn-around, I decided to test out the concept and see if I could successfully apply the design to Californian applications.
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