The following scans represent a tiny proportion of the attempts I had to go through in order to obtain the perfect, straight hand I could imagine.
As a starting point for my GIFs, I decided it would be a good idea to keep the design to a small scale so I could handle the elements within each layer/ slide. As this was my first time using this technique, I took my time to digest and fully understand what was capable and what I had to do on each separate layer to create a fluent movement.
I never set out to include the illustrations as sole designs but as the briefs developed, It's really come together and the pattern I created below, fits perfectly in the background as a subtle piece of artwork. It also holds really strong connotations to the style of Adidas Originals.
T-shirt design/ experimentation
This was the first time I'd ever used a gif and in my opinion I'd done it successfully, giving the campaign a gif that could be executed as a commercial advertisement.
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